Pay Per Click FAQs
Everything you need to know about pay per click (PPC)
What is pay per click?
Pay per click is a process by which companies bid to have an advert shown on the first page of a search engine for a certain phrase or set of key phrases. It provides instant visibility on the search engines for those willing to pay for an advert.
The most popular pay per click product on the market is Google AdWords.
Why should I choose a managed pay per click campaign?
In inexperienced hands, your pay per click campaign can drain your budget before it even has a chance to start making a return. Without expert assistance, you run the risk of wasting large amounts of money without gaining any new business.
FirstFound’s team of pay per click experts have individual Google AdWords and Microsoft adCenter qualifications, meaning that every penny of your budget will work towards generating new business, removing the risks that come with running your own campaign.
How long does setting up a pay per click campaign take?
Depending on how complex your campaign is, FirstFound’s pay per click experts can have your company’s campaign up and running within an hour.
For a more accurate estimate on how long it will take your adverts to appear on the search engines, request a free pay per click audit now.
What is the difference between a sponsored listing and a natural listing?
A natural listing appears on the search engines as a result of search engine optimisation, with the most well optimised sites appearing at the top.
A sponsored listing appears on the search engines as the result of a pay per click bid, with the highest bids appearing at the top of the sponsored listings column.
Buying sponsored listings has no effect on your company website’s natural listings.
How can I start a pay per click campaign?
Your business’ pay per click campaign can start today with just one phone call to FirstFound. Simply call 0161 909 3400 now.
Alternatively, request a free pay per click audit, and one of our pay per click experts will be in touch.
FAQS
Task Developments Ltd
“78% of our business is now done online, and over 90% of our enquiries come from Google.”
Kevin Lynch – Managing Director
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