Client Success Story – SEO – White Mischief Bridal

White Mischief Bridal is an independent bridal retailer based in the South East of England, offering brides across the UK designer wedding dresses that range from the stylish and chic to the wildly outrageous.

But when the company started up in 2007, they were finding it hard to get noticed. Print adverts weren't generating enough business, and director Christine Hatchett knew they'd need to try a different approach.

Client’s Objectives

Replace the business' reliance on print media advertising
Attract more business locally and nationwide
Improve brand recognition and visibility

FirstFound’s Solution

FirstFound's strategy was simple. Instead of the haphazard approach used by print adverts, the suggested search engine optimisation campaign would target specific types of customers by finding out what they were searching for. The site was then adjusted to appear more highly for these specific phrases, delivering interested customers who were looking to make purchases.

Results

More and more brides-to-be recognise the name White Mischief Bridal
In excess of 11,000 unique visitors per month
Lower overall advertising spend
Increase in turnover and profits

“It has always been a pleasure to deal with FirstFound, as they have grasped our business needs very quickly. Last year we re-launched our website which resulted in a sudden dip in visitors and a drop in position. This was quickly reacted to by FirstFound, who worked with our web designer to rectify the problem. We're now seeing more visitors than ever before. When considering new marketing strategies for the business – we now always consider the services offered by FirstFound first!”

Christine Hatchett – Director