Client Success Story – SEO – Ilfracombe & District Tourism Association

Scenic North Devon is one of England's most stunning and relaxing regions – the perfect destination for anyone looking to take a summer holiday in the UK.

But when the Ilfracombe and District Tourism Association launched their website in 2008, they found that visitors just weren't flocking to the website the same way they flocked to the Devon coast. So Promotions Chair Marnie Quy read up on search engine optimisation and decided to call FirstFound.

Client’s Objectives

Have the new site picked up by the search engines
Increase traffic and visits
Deliver year-round visibility for the website

FirstFound’s Solution

In order to deliver consistent, year-round visibility, FirstFound decided to implement an organic search engine optimisation campaign. By researching the phrases that tourists used to search for relevant information, FirstFound were able to target the search queries that would deliver the most traffic. Directory submissions brought the site to the attention of the search engines, and then on-site optimisation brought about a steady improvement in rankings.

Results

Site picked up, indexed and ranked by the search engines within weeks.
Increase in visits from 0 before optimisation to over 100,000 unique visits in 2010
Year-round traffic, not limited to the traditional tourist season

“Our consultant has been a great help. Gavin has always stepped up to the mark when we've asked him to help us, and is always fast to make the changes needed to keep things running smoothly. All in all, we're very happy with FirstFound's SEO service.”

Marnie Quy – Promotions Chair

$Ilfracombe & District Tourism Association$